There is only one way to sustain humour over any period of time. With brands, as with people, the consistently funny ones are those that can laugh at themselves. This is what we did. Opticians are serious people in a serious business. They help people see. They stop people going blind. They don’t save dogs fromContinue reading “How did we make funny ads?”
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Writing ratings
Writing does not get a lot of attention. In some work, writing seems to have been barely thought about. But words, whether spoken or written, are the parts of communication we remember longest. I thought it would be a useful bit of fun, therefore, to give a words-eye view of recents ads. The ads consideredContinue reading “Writing ratings”
Gravy Songs
As we head unsteadily towards the ending of the pandemic and the coming of Brexit, bringing back both social freedom and the reality of our long-term economic difficulties, it has never been more important to talk about racism. As advertisers, this most sensitive and urgent of subjects brings with it some new responsibilities. There isContinue reading “Gravy Songs”
Recent posts
HOW DID WE MAKE FUNNY ADS? The secrets behind successful use of humour https://grahamdaldry.com/2021/03/19/how-did-we-make-funny-ads/ MEASUREMENT – why data doesn’t behave the way we think https://grahamdaldry.com/2020/05/26/measurement/ DRIVING BACKWARDS – How the briefing process works backwards https://grahamdaldry.com/2020/05/26/drivingbackwards/ WAVEY ECONOMICS – Behavioural economics has a wobble https://grahamdaldry.com/2020/05/26/waveyeconomics/ GRAVY SONGS – These songs of freedom. Thoughts on racism inContinue reading “Recent posts”
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