I’ve been writing almost all my life. I’ve been writing and making ads my whole career. At Specsavers, I was responsible for the one of the longest running and most famous ad campaigns in recent years.

“Daldry was a true star producing work that was both memorable and effective. Better than that, at a time when fragmenting media made it hard to do so, he gave the nation a catchphrase so strong you don’t even need to name the brand.” Dominic Mills writing for Mediatel, June 2020

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