Find my CV on LinkedIn here.

I’ve been writing almost all my life and I’ve been writing and making ads since I began working in advertising in 1988. I grew Specsavers’ in-house agency into the largest and best known in the UK, and I was responsible for establishing one of the longest running and most famous ad campaigns in recent years.

“Daldry was a true star producing work that was both memorable and effective. Better than that, at a time when fragmenting media made it hard to do so, he gave the nation a catchphrase so strong you don’t even need to name the brand.” Dominic Mills writing for Mediatel, June 2020.

Some businesses I’ve worked with:

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